“双节”假期文旅市场活力奔涌 远途游与深度游成主流

Group 1 - The total inter-regional mobility during the "Double Festival" period from October 1 to October 8 is expected to reach 2.432 billion person-times, with an average of 304 million person-times per day, reflecting a year-on-year increase of 6.2% [1] - The demand for holiday consumption is significantly released, with cities that are less crowded and have small airports seeing a notable increase in flight bookings, such as Alxa Left Banner in Inner Mongolia and Turpan in Xinjiang, which experienced over a 100% increase in flight bookings year-on-year [1] - The trend indicates that Chinese tourists are increasingly willing to spend on experiences and emotions, moving from popular to niche destinations and from sightseeing to immersive experiences [1] Group 2 - The tourism market during the "Double Festival" shows a deep integration of multiple business formats, with events like the "Wine Must Festival" in Luzhou driving a 45% year-on-year increase in local tourism orders [2] - Cultural experience tourism is on the rise, with significant interest in museum visits and archaeological tours, leading to increased searches for hotels and dining options within 3 kilometers of these attractions [2] - The night tourism economy is thriving, with a more than 200% increase in night tour searches on platforms like Ctrip during the holiday period, showcasing the growing importance of night experiences in attracting visitors [2][3] Group 3 - The integration of "Cultural Tourism + Various Industries" is boosting more travel destinations, with new models like night tourism encouraging longer stays and driving upgrades in local tourism, dining, and leisure services [3] - The shift in tourism consumption towards "experience" rather than merely reaching destinations indicates a maturation of the Chinese tourism market [3]