“双节”楼市实探：开发商发力促销 “好房子”受青睐

Group 1 - During the "Double Festival" holiday, there was an increase in visitor numbers and market activity across new property projects in major cities like Beijing, Shanghai, and Guangzhou, with fourth-generation residential products gaining consumer interest [1][2] - Developers offered significant discounts and promotional activities to attract buyers, with some projects providing discounts of up to 5% off total prices and additional incentives like parking space vouchers and home appliances [1][2] - In Guangzhou, new home transactions reached 2,400 units during the holiday period, showing a 2.5 times increase compared to the same period in 2023, despite a decrease compared to the previous year [3] Group 2 - Analysts noted that developers are motivated to boost fourth-quarter performance by offering high-quality properties and substantial discounts, which aligns with local policies aimed at stabilizing the real estate market [2] - The demand for high-quality products, particularly fourth-generation residential units, has surged, with many projects selling out quickly upon launch [3] - Looking ahead to the fourth quarter, it is expected that new supply from major developers will support new home sales in core cities, while the second-hand housing market is anticipated to see a moderate increase in transaction activity [4]