开发商积极促销新房签约量上涨明显

Core Insights - The real estate market is experiencing a peak sales period during the National Day and Mid-Autumn Festival holidays, driven by promotional activities from developers and favorable policies [1][2][3] - In Shenzhen, new policies have led to a significant increase in sales, with some projects selling nearly three times more than in August [1][2] - Developers are offering various incentives, including discounts and additional gifts, to attract buyers, reflecting a shift in consumer demand towards quality living [2][3] Group 1: Market Activity - The real estate market is seeing a surge in activity, particularly in core cities, due to increased new home supply and promotional efforts by developers [1][2] - In Shenzhen, the new policy has resulted in a notable increase in transactions, with a marketing manager reporting nearly 20 units sold in half a month after the policy change [1] - The competition among new homes is intensifying, with many projects offering significant discounts and additional incentives to attract buyers [1][2] Group 2: Developer Strategies - Developers are implementing differentiated holiday activities to cater to changing consumer preferences, focusing on high-quality living rather than just property acquisition [2] - Observations indicate that developers in the Guangzhou-Shenzhen area are offering substantial discounts and promotional packages, enhancing their sales efforts [2][3] - The data from the Le You Jia research center shows a remarkable increase in new home sales, with a 120% week-on-week rise during the holiday period [2] Group 3: Future Outlook - The fourth quarter is expected to be a peak season for real estate transactions, with developers aiming to boost their annual performance through quality supply and promotional strategies [3] - Analysts predict that the overall market will show a "high at the beginning, low in the middle, and slight recovery at the end" trend for the year [3]