开发商积极促销 新房签约量上涨明显

Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities by developers to accelerate sales and increase new home supply in core cities [1][2] - In Shenzhen, new policies have led to a notable increase in sales, with one project selling nearly 20 units in half a month, three times the sales of August [1] - The competitive environment in the new home market has intensified, with various districts offering substantial discounts and additional incentives such as appliances and waived management fees to attract buyers [1][2] Group 2 - Developers are adopting differentiated holiday activities to cater to changing buyer preferences, focusing on quality living experiences rather than just purchasing homes [2] - In the Greater Bay Area, developers are providing various incentives, including discounts, purchase vouchers, and free parking spaces, which are positively impacting market transactions [2] - Data from the LeYouJia Research Center indicates a significant increase in both second-hand and new home transactions in Shenzhen during the holiday period, with new home signings up 120% compared to the previous week [2] Group 3 - Major developers in first-tier cities like Beijing, Shanghai, and Guangzhou are using strategies such as special pricing and purchase subsidies to boost sales during the holiday [3] - The fourth quarter is expected to be a peak season for real estate transactions, driven by developers' efforts to meet annual performance targets and the introduction of supportive policies [3] - Overall, the real estate market is projected to show a "high-low-high" trend throughout the year, with improved performance in the fourth quarter compared to the third [3]