“双节”长假新变化：为情绪买单为体验付费

Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has led to a significant increase in domestic tourism, with a focus on emotional value and experiential offerings becoming key competitive factors in the cultural tourism industry [1][6]. Domestic Tourism Trends - The National Day and Mid-Autumn Festival holiday lasted 8 days, leading to a 31% year-on-year increase in tourism orders for Xinjiang on the Ctrip platform [1]. - Popular destinations for long-distance travel include Beijing, Chengdu, Shanghai, and others, with orders for cities like Urumqi and Hohhot seeing nearly a 30% increase [2]. - Night tourism has surged, with a 200% increase in search interest on Ctrip during the holiday, and various night activities were organized across Hubei province [2][3]. Cross-Border Travel Growth - There was a nearly 100% year-on-year increase in long-distance group tours for outbound travel during the holiday, particularly from non-first-tier cities [4]. - The demographic for outbound travel is predominantly young adults and families, with 39% of outbound flight purchasers aged 23-30 [4]. - Inbound tourism also saw growth, with Chengdu receiving 2.86 million visitors, a 5.3% increase year-on-year, and a 32% increase in inbound tourists [4]. Industry Evolution - The cultural tourism industry is transitioning from scale expansion to quality enhancement, with a shift in consumer preferences towards deeper, more immersive experiences [6]. - The competition is evolving from resource-based advantages to content innovation centered around cultural IP and technology [6]. - The growth of cultural creative products, particularly in the realm of tourism souvenirs, is expected to be a new growth point for the industry [7].