CFC(SH:600977) Zhong Guo Zheng Quan Bao·2025-10-08 20:46Core Insights - The total box office for the 2025 National Day film season in China has surpassed 1.8 billion yuan, with several films exceeding 100 million yuan in box office revenue [1][2] - The diverse range of film genres this year has catered to various audience demographics, contributing to the overall box office success [2] Industry Performance - The 2025 National Day film season lasted for 8 days, featuring a rich supply of films and diverse themes, which provided audiences with a variety of viewing options [1] - The total box office for Chinese films in 2025 has already exceeded the total for the previous year, with expectations to reach 50 billion yuan by the end of the year due to several anticipated releases in the fourth quarter [1] Film Highlights - "The Volunteer Army: Blood and Peace" is the concluding film of a trilogy, maintaining strong audience engagement and leading the box office during the National Day period [1] - "731" has performed exceptionally well, particularly in lower-tier cities, with 35.9% of its box office coming from these markets [1] - "Assassination Novelist 2" and "Thunderous" are also among the top five films, with the latter showing potential as a "dark horse" in the box office rankings [1] Pricing and Accessibility - The average ticket price for this year's National Day season is 36.7 yuan, a decrease from the previous year, attributed to several new films lowering their minimum settlement prices [2] - This pricing strategy has made cinema attendance more accessible to a broader audience [2] Company Involvement - Several publicly listed companies are involved in the production of these films, including Huace Film & TV, China Film Group, and Wanda Film [2] - The involvement of these companies indicates a strong industry presence and investment in diverse film projects [2] Market Trends - The pre-sale performance of films during the National Day season has remained stable, with a focus on diversity and content depth [2] - The extended duration of the National Day season this year may lead to a favorable box office trajectory if coupled with positive audience reviews [2]