Vasiliki Petrou Launches Veralis

Core Insights - Vasiliki Petrou, a seasoned beauty executive, has launched Veralis Group Ltd to support founders in the beauty, wellness, longevity, and consumer health sectors [1] - Petrou previously built Unilever Prestige into a 1.4 billion-euro division through an M&A strategy over a decade [1][2] Company Overview - Veralis Group Ltd aims to create ecosystems that benefit all stakeholders involved, emphasizing collaboration with inspiring partners [1] - Petrou's leadership style is characterized by a founder-first approach, avoiding one-size-fits-all solutions [2] Acquisition Strategy - Petrou led significant acquisitions at Unilever, starting with Dermalogica in 2015 for approximately $1 billion, and expanded the division to include 11 brands by her departure in June 2024 [2] - The last acquisition under her leadership was K18 Biomimetic Hair Science, showcasing her focus on innovative brands [2] Professional Background - Prior to her role at Unilever, Petrou held various positions at Procter & Gamble for nearly 19 years, including global managing director and marketing director [3] - She also served as vice president of personal care at Unilever, demonstrating her extensive experience in the beauty and personal care industry [3] Personal Insights - Petrou is known for her distinctive style, often opting for vibrant colors and bold patterns, reflecting her unique approach to business [4] - Her educational background includes a master's degree in American literature and an MBA from Columbia University, indicating a strong foundation in both the arts and business [4]