外卖“新国标”护航行业发展

Core Viewpoint - The introduction of the "New National Standard" for food delivery platforms aims to enhance service quality and promote high-quality development in the trillion-yuan market through standardized management practices [1][2]. Group 1: Market Regulation and Competition - The draft regulation seeks to standardize promotional practices between platforms and merchants, prohibiting platforms from shifting promotional costs to merchants and preventing forced promotions [1]. - The ongoing price wars, characterized by "hundred billion subsidies" and large discount coupons, have led to adverse effects such as increased costs for merchants and a decline in food quality [1]. Group 2: Food Safety Measures - The "New National Standard" aims to establish a comprehensive safety net in food safety, introducing an innovative "one-stop" video verification mechanism to prevent unqualified merchants from operating [2]. - An algorithmic early warning system will be implemented to address issues like order surges that lead to quality declines and delivery delays, shifting the focus from post-event accountability to proactive prevention [2]. Group 3: Protection of Delivery Personnel - The draft regulation addresses the rights of delivery personnel, focusing on fair compensation, work hours, and social security, aiming to alleviate issues such as income uncertainty and unsafe working conditions [2]. - It mandates platforms to set reasonable limits on the number of orders accepted simultaneously and daily, ensuring that delivery personnel can work safely and sustainably [2]. Group 4: Market Size and Importance - The online food delivery market in China has approximately 545 million users and a market size of about 1.2 trillion yuan, with daily transactions nearing 3.3 billion yuan, highlighting the need for regulated and orderly competition in the industry [2].