【西安】推动电子商务向农村纵深发展

Core Insights - The event "Double Festival Gift Chain · Two-Way Direct Connection" was held in Xi'an to promote the "Digital Commerce Boosting Agriculture" initiative and enhance the integration of e-commerce into rural areas [1][2] - The event gathered representatives from various sectors, including Douyin e-commerce, local life services, and community group buying, to discuss cooperation and share experiences [1] - The provincial commerce department emphasized the importance of e-commerce in activating rural consumption and supporting rural revitalization, encouraging agricultural enterprises to embrace new e-commerce models [1] Group 1 - The event is a practical implementation of the "Digital Commerce Boosting Agriculture" project, aimed at deepening e-commerce development in rural areas [1] - Various e-commerce platforms and suppliers participated, providing practical guidance on platform operations, channel expansion, and influencer training [1] - The event created a two-way communication platform for the industry, featuring product demonstrations and live streaming promotions to enhance product visibility [1] Group 2 - The Xi'an E-commerce Association plans to continue building bridges between government and enterprises to accelerate the value transformation of local products [2] - The association aims to inject vitality into Xi'an's development as an international consumption center through the "Digital Commerce Boosting Agriculture" initiative [2] - There is a focus on integrating e-commerce with rural revitalization and consumption upgrades [2]