大疆无人机预降价千元引消费者不满

Core Viewpoint - DJI has announced significant price reductions on various products ahead of the "Double Eleven" shopping festival, leading to consumer dissatisfaction among those who purchased items shortly before the discounts [2][3][5]. Group 1: Price Adjustments - DJI's price adjustments are part of a regular promotional strategy for the "Double Eleven" event, with discounts reaching up to 3169 yuan on certain drone models [3][4]. - Specific examples include the Osmo Pocket 3 standard version dropping from 3499 yuan to 2799 yuan, and the DJI Mavic 3 Pro seeing a maximum reduction of 3169 yuan [4][6]. Group 2: Consumer Reactions - Many consumers expressed frustration on social media regarding the timing of the price cuts, with some opting to return products to take advantage of the new lower prices [5][6]. - There is a notable difference in return policies between online and offline purchases, with online purchases generally having a higher success rate for returns due to more favorable policies [6][8]. Group 3: Industry Analysis - Analysts suggest that the timing of the price cuts may impact DJI's brand price stability and consumer trust, as frequent price changes can create a perception of instability [8][9]. - The company is facing increased competition as it expands its product line into new categories such as sweeping robots and panoramic cameras, which may necessitate aggressive pricing strategies to maintain market share [9][10]. Group 4: Legal Perspectives - Legal experts indicate that companies have the right to set their pricing strategies and return policies, as long as they comply with legal regulations [10]. - The differences in return policies across various sales channels are acknowledged as a common issue in the consumer electronics sector, reflecting the operational costs associated with physical retail [10].