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美媒:人工智能玩具风靡中国
Huan Qiu Wang Zi Xun·2025-10-08 23:18

Core Insights - The trend of AI toys is rapidly growing in China, with over 1,500 AI toy companies expected to operate by the end of 2024, and the global market for AI toys projected to exceed 100 billion RMB by 2030, outpacing other consumer AI sectors [1][2] - New products like BubblePal, an AI toy pendant, have gained popularity, selling 200,000 units since its launch last summer, showcasing the integration of voice assistants in children's toys [1] - Companies like FoloToy are innovating by allowing parents to customize AI toys to mimic their voices, with sales projections indicating a significant increase in demand [2] Industry Trends - The AI toy market in China is built on decades of experience in designing consumer electronics for children, with a mature market for educational electronic products [2] - Competition is intensifying as American companies, such as Mattel, collaborate with AI firms like OpenAI to introduce conversational AI into established toy brands [2] - Chinese AI toy companies are expanding their reach internationally, with products like BubblePal already available in the US, Canada, and the UK, and FoloToy selling in over 10 countries [2] Consumer Feedback - Reviews from Chinese parents regarding AI toys are mixed, with some praising the innovation while others report functionality issues that lead to decreased interest from children [3]