财说丨趣睡科技陷减持潮、估值泡沫与小米依赖三重困局

Core Viewpoint - Qushui Technology (301336.SZ) reported a revenue growth of 15.82% and a net profit growth of 19.43% in the first half of 2025, but faces significant challenges including shareholder sell-offs, project delays, and over-reliance on Xiaomi channels for over 60% of its online revenue, raising concerns about its growth story [1][2][3]. Shareholder Actions - In September, Qushui Technology disclosed multiple shareholder reduction plans, including a transfer of 1.2824 million shares by major shareholders at a price of 43.56 CNY per share, which is 16% lower than the market price [2][3]. - A total of six shareholders planned to reduce their holdings by up to 5.49% of the total share capital, with some engaging in "clearance-style reductions," indicating a lack of confidence in the company's future [3][4]. Valuation Concerns - Qushui Technology's price-to-earnings (P/E) ratio stands at 65, significantly higher than competitors like Xilinmen (18.4), Gujia Home (16.1), and the industry average of 15.1, suggesting a valuation bubble [4][6]. - The company's revenue growth of 15.82% and net profit growth of 19.43% are insufficient to justify such a high P/E ratio, leading to investor skepticism [6][9]. Project Delays - Three key projects funded by the IPO are delayed, with the full series product upgrade and home research center projects postponed by one year, and the digital management system project delayed by two years, reflecting poor performance expectations [7][9]. - The delays are attributed to underperformance in market demand and increased competition, indicating a misjudgment in the company's strategic planning [9][10]. Financial Management Issues - Qushui Technology received a regulatory letter for three violations in fundraising management, including exceeding approval limits and improper use of funds, highlighting internal control weaknesses [10][11]. - These issues undermine investor trust and reflect a lack of compliance with regulatory standards [10]. Dependency on Xiaomi - In the first half of 2025, 69% of Qushui Technology's online sales came from Xiaomi channels, which limits pricing power and compresses profit margins due to Xiaomi's strong influence [11][12]. - The company's weak presence in self-owned channels, with only 2% of total revenue from offline sales, raises concerns about its ability to diversify and mitigate risks [13].