Group 1 - The core viewpoint of the articles highlights the significant increase in domestic tourism during the National Day and Mid-Autumn Festival, with a total of 60.75 million domestic tourists and a total expenditure of 64.49 billion yuan, representing year-on-year growth of 24.48% and 23.73% respectively [1][2][8] - The family-oriented atmosphere during the holidays is emphasized, with over 80% of tourists being family groups, and a notable rise in red tourism activities due to the 80th anniversary of the victory in the Anti-Japanese War [2][3] - The trend of integrating traditional culture with modern expressions is evident, with over 150 cultural events and activities launched across various regions, enhancing the cultural tourism experience [3][6] Group 2 - There is a noticeable shift in travel preferences from classic destinations to lesser-known ones, with an increase in long-distance travel orders by 3 percentage points compared to last year [4][5] - The demand for immersive local experiences is growing, with tourists increasingly seeking to engage with local lifestyles and cuisines, as evidenced by a 438% increase in searches for local recommendations [5][6] - Customized travel experiences, including photography tours and relaxed "staycation" options, are becoming popular among younger travelers, with significant increases in bookings from the 95 and 05 age groups [6][7] Group 3 - The integration of cultural and sports tourism is driving new consumption patterns, with a notable increase in attendance at cultural events and performances, leading to a 107% year-on-year growth in audience numbers [7][8] - The overall cultural tourism consumption in the province reached 208.69 billion yuan during the holiday period, accounting for 9.74% of the national total, maintaining the top position in the country [8]
双节同庆需求大 远行近游玩法新—— 国庆中秋假期江苏文旅市场观察
Xin Hua Ri Bao·2025-10-08 23:41