投资者“双节”把钱放在哪儿？老中青理财偏好大画像

Group 1 - The article outlines the diverse investment preferences of different age groups in China during the recent holiday period, highlighting how these preferences evolve with age and life stages [1][6] - Z Generation investors prefer low-threshold, flexible, and engaging investment options, often starting with small amounts and exploring new investment avenues [2][3] - Middle-aged investors focus on balancing returns and risk, seeking stable asset growth to meet family financial responsibilities, with a tendency towards active asset management [4][5] - The elderly prioritize capital preservation and retirement planning, favoring traditional, low-risk investment products such as government bonds and fixed deposits [6] Group 2 - Z Generation investors typically allocate small amounts, such as 500 yuan monthly, into popular themes like liquor and AI, and they are drawn to innovative financial products [2][3] - Middle-aged investors often maintain a balanced portfolio, with allocations such as 30% in stock funds and 40% in fixed-income products, reflecting a cautious yet proactive approach [4][5] - Elderly investors show a strong preference for safety and simplicity in their investments, often seeking advice on pension products and focusing on guaranteed returns [6]