南京位列国内文旅消费目的地城市首位

Core Insights - Nanjing emerged as the top domestic cultural and tourism consumption destination during the recent National Day and Mid-Autumn Festival holiday, with significant increases in both visitor numbers and tourism revenue [1][6]. Tourism Performance - During the 8-day holiday, Nanjing welcomed 20.097 million visitors, generating a total tourism revenue of 27.94 billion yuan, representing year-on-year increases of 30.2% and 34.8%, respectively [1]. - The city’s major scenic spots received 9.547 million visitors, while cultural venues attracted 906,000 visitors, and rural tourism sites welcomed 1.716 million visitors [3]. Visitor Demographics - Over 70% of visitors were from outside Nanjing, with Zhejiang being the largest source of tourists. Other significant regions included Anhui, Shandong, and Shanghai [3]. - Notably, visitors from Sichuan, Qinghai, and Shaanxi saw substantial increases in numbers, with growth rates of 51.9%, 48.6%, and 46.5%, respectively [3]. Night Tourism and Accommodation - The night tourism market thrived, with events like the Mid-Autumn Lantern Festival and various concerts attracting large crowds. Many visitors extended their stays to enjoy the city's nightlife [5]. - Hotel occupancy rates reached an average of 79.8%, up 5.7 percentage points from the previous year, with several hotels fully booked throughout the holiday [5]. Rural Tourism - The "Enjoy the Countryside" initiative saw over 80% occupancy rates on rural tourism buses, and rural accommodations reported an average occupancy rate exceeding 75% [6]. - Nanjing ranked first in the province for intercity cultural tourism spending, totaling 4.93 billion yuan, a year-on-year increase of 28.4% [6]. Consumer Activities - The city organized over 300 promotional activities to stimulate consumption, resulting in a total sales revenue of 1.47 billion yuan from monitored shopping centers, a 3.8% increase from last year [7]. - New retail experiences, including the opening of flagship stores and pop-up exhibitions, contributed to a vibrant shopping atmosphere [7]. Integration of Culture, Commerce, and Sports - The integration of cultural, commercial, and sports events enhanced consumer experiences, with significant sales recorded during sports events, generating 870 million yuan in transactions on match days [8]. - The innovative "ticket root economy" model effectively stimulated citywide consumption, showcasing the successful fusion of various sectors [8].