从迎客到留客，“好客山东”又出圈

Core Insights - The National Day holiday in Shandong saw nearly 30 million visitors and generated revenue of 1.55 billion yuan, reflecting a year-on-year increase of 8.0% in visitor numbers and 5.0% in revenue compared to the previous year [2] Group 1: Visitor Statistics and Revenue - A total of 29.67 million visitors were recorded at 200 monitored tourist attractions from October 1 to 8, 2023, with an overall revenue of 1.55 billion yuan [2] - Public cultural venues served 5.83 million visitors, marking an 11.6% increase from the previous year [2] Group 2: Innovative Strategies to Attract Tourists - The "Sunny Day Insurance" initiative allowed visitors who experienced rain during their visit to return for free before September 30 of the following year, aiming to convert single visits into long-term customer relationships [3] - Various scenic spots implemented free re-entry policies during rainy weather, while others, like the Tai Mountain scenic area, enhanced parking solutions to improve visitor experience [3][4] Group 3: Enhancing Visitor Experience - Shandong's tourism strategy has shifted from merely attracting visitors to creating memorable experiences, with initiatives like immersive night tours and themed food competitions [4][5] - The "Bao Tu Night Painting" immersive night tour in Jinan combined cultural experiences with interactive performances, enhancing visitor engagement [4] Group 4: Culinary Events and Economic Impact - The "Shandong Vegetable Culinary Competition" set a new Guinness World Record during the holiday, attracting significant visitor numbers and boosting local consumption [5] - The event in Zaozhuang alone drew 597,000 visitors and generated 32.65 million yuan in comprehensive tourism consumption [5] Group 5: Growth in Inbound Tourism - Inbound tourism orders in Shandong doubled compared to the previous year, with major contributions from cities like Qingdao, Tai'an, and Jinan [6][7] - The average stay for inbound tourists was 3.2 nights, surpassing domestic tourists by 0.8 nights, indicating a growing interest in extended visits [7]