18.35亿元！2025国庆档收官 电影+助推多元消费增长

Core Insights - The Chinese film market experienced a robust performance during the National Day and Mid-Autumn Festival holiday, with a total box office of 18.35 billion yuan and 50.07 million viewers in 2025, marking a year-on-year growth of 18.98% [1][4] - Domestic films accounted for 98.93% of the box office, with the top five films being "The Volunteer Army: Blood and Peace," "731," "Assassination of a Novelist 2," "Life of a Stray," and "Deafening" [1][2] - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, integrating various consumer experiences beyond ticket sales [4] Box Office Performance - The total box office for the 2025 National Day period reached 43.789 billion yuan, surpassing the entire box office of 2024 [1] - "The Volunteer Army: Blood and Peace" achieved over 480 million yuan in box office revenue, maintaining the top position for nine consecutive days [1] - "Assassination of a Novelist 2" generated nearly 300 million yuan, while "731" surpassed 1.86 billion yuan, ranking fourth in the 2025 box office [2][3] Consumer Engagement and Trends - The integration of film with tourism and other sectors, such as "film + cultural tourism" and "film + food," has become a significant driver of holiday consumption growth [3][4] - The film "The Volunteer Army: Blood and Peace" attracted visitors to its filming locations, with a reported 50% increase in daily foot traffic at a film base in Jiangxi during the holiday [3] - Various IP derivatives and pop-up events are appealing to younger audiences, with "Life of a Stray" launching over 800 derivative products [3] Industry Development - The film industry is focusing on the diversified development of film IPs and new forms of expression to solidify its role in cultural consumption [4] - The traditional model of relying solely on box office revenue is evolving into a full-scenario consumption model, enhancing the film market's self-optimization and high-quality development [4]