Di Yi Cai Jing·2025-10-09 01:29Core Insights - Chinese home appliance giants are increasing investments in Thailand to navigate complex trade environments and enhance global supply chains [1][2][4] Group 1: Company Investments - Haier's smart air conditioning factory in Thailand commenced operations on September 23, 2023, covering an area of approximately 324,000 square meters with an annual production capacity of 6 million units [1][2] - Hisense's HHA smart manufacturing industrial park in Thailand is set to become the largest overseas industrial park for the company, with an initial investment of 4.7 billion Thai Baht (over 1 billion RMB) [1][3] - Midea Group is deepening its supply chain layout in Thailand, having invested significantly since 2016 and currently operating eight factories with over 10,000 employees [6] Group 2: Market Dynamics - Thailand is the second-largest air conditioning manufacturing base globally, benefiting from favorable trade agreements and a strong relationship with China [2][4] - The Thai market provides access to nearly 700 million people in Southeast Asia, facilitating rapid responses to regional demands [2] - The production capacity in Thailand is projected to reach 8.655 million units by mid-2025, with Haier's new factory adding 6 million units to meet both Southeast Asian and global demands [3] Group 3: Industry Trends - The trend towards "green" and "smart" manufacturing is evident, with companies adopting eco-friendly refrigerants and advanced technologies like AI and automation to enhance efficiency and reduce carbon emissions [3][4] - The need to improve the local supply chain in Thailand is critical to mitigate foreign tariff barriers and reduce production costs [4][5] - Midea's procurement event aimed to integrate local suppliers into the global supply chain, highlighting the importance of local component sourcing [5][6]