Chan Ye Xin Xi Wang·2025-10-09 01:37Core Insights - The production and demand for suits in China have been declining due to decreased industry prosperity, widespread market saturation, and increased competition from foreign markets. In 2015, the production of suit sets was 594 million pieces, while it is projected to be approximately 165 million pieces by 2024 [1][5]. Industry Overview - Suits, also known as western-style clothing, are characterized by features such as lapels and pockets, and are typically worn in formal settings. They can be categorized by gender, occasion, production process, and button style [2][3]. Current Industry Status - The suit industry in China is experiencing a downward trend in both production and demand. The production of suit sets is expected to decline by 8.61% year-on-year in the first half of 2025 [5][6]. Consumer Demand - There is a growing demand for personalized and comfortable suits, particularly among younger consumers, especially Generation Z. Key preferences include unique styles (53%), body-shaping designs (51%), and high-quality fabrics (48%) [6][7]. Customization Trend - Personalized customization is identified as the future direction of the suit industry, with the high-end custom suit market expected to reach 6.8 billion yuan in 2024 and potentially 8 billion yuan in 2025 [7][11]. Industry Chain - The upstream of the suit industry includes raw materials like cotton, viscose, and wool, while the midstream involves manufacturing. The downstream consists of retail and customization channels, serving consumers through both online and offline methods [8][9]. Historical Development - The suit entered China in 1911 and has evolved from a single style to a diverse range of options, reflecting cultural shifts. The industry is currently transitioning from scale expansion to category restructuring, driven by technological innovation [9][10]. Competitive Landscape - The Chinese suit industry has shifted from OEM production for foreign brands to developing independent brands with advanced technology. The market is competitive, with major players including HLA, Hongdou, Youngor, and Kute Intelligent [10][11]. Future Trends - The demand for suits is expanding beyond business professionals to the general public, with a focus on quality. Future trends include high-end, eco-friendly, and customized products, supported by advancements in smart manufacturing technology [10][11].