长假出游人次呈两位数增长！“度假+探亲”需求旺，自驾游、自由行成境内游主流

Core Insights - Tuniu's report indicates a double-digit growth in travel participation compared to the same period last year, with significant increases in domestic self-driving and free travel, and nearly a doubling of outbound free travel participation [1][12] Domestic Travel Trends - The combination of National Day and Mid-Autumn Festival has led to a peak in family travel demand, with over 80% of travelers being family groups [2][6] - The peak travel period spanned from September 30 to October 5, with nearly 15% of users starting their journeys before the holiday [2] - Among domestic long-distance travelers, 46% opted for 5 to 6-day trips, while 54% of outbound short-distance travelers chose the same duration [4] Popular Destinations - Major cities such as Beijing, Shanghai, Chengdu, and Nanjing ranked high in popularity for domestic travel, with Nanjing being the fifth most popular destination [6][7] - Popular attractions included cultural venues like the Forbidden City and theme parks such as Shanghai Disneyland, indicating a strong interest in both cultural and entertainment experiences [9] Self-Driving and Free Travel - Self-driving and free travel accounted for over 70% of domestic travel, with significant interest in low-tier and county-level destinations showing rapid growth [5][11] - Popular group tours included options like "Nanjing 3-day tour" and "Zhangjiajie 5-day tour," reflecting a trend towards shorter, more focused travel experiences [11] Outbound Travel Trends - Outbound travel saw a double-digit year-on-year increase, with a notable preference for short-haul free travel and long-haul group tours [12][13] - Popular outbound destinations included Japan, Maldives, and various European countries, with a significant interest in multi-country tours [12][13]