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国庆线下消费火热,餐饮、住宿、购物等团购增超5成
Yang Zi Wan Bao Wang·2025-10-09 01:46

Group 1 - The National Day holiday and Mid-Autumn Festival led to a significant increase in offline consumption across various categories, with notable growth in dining, accommodation, and shopping [2][5] - Douyin's group buying sales for local cuisine increased by 76% year-on-year, with autumn beverages up by 57% and accommodation up by 50% during the holiday period [2] - Experience-based consumption, particularly in cultural tourism, saw a surge, with orders for ancient towns and cities increasing by 299% [10] Group 2 - The demand for unique local accommodations surged, with orders for guesthouses and inns increasing by 75%, while economic, high-end, and comfortable hotels saw growth rates of 69%, 53%, and 49% respectively [5] - The popularity of non-heritage experiences, such as glass making and pottery, grew significantly, with Douyin group buying orders increasing by 270% and 206% respectively [10] - The top ten cities with the highest consumer spending during the holiday included Shanghai, Beijing, and Hangzhou, indicating strong consumer power in these regions [15]