25万人次“狂欢”，326万销售额！南北非遗齐聚“尔滨”

Core Insights - The "Heilongjiang Province Four Seasons Intangible Cultural Heritage Shopping Week" successfully attracted 250,000 visitors during the National Day and Mid-Autumn Festival, generating sales of 3.2609 million yuan [1][22] - The event showcased a large-scale integration of intangible cultural heritage from across the country, featuring 60 representative inheritors and related enterprises, highlighting the creativity and appeal of traditional culture [1][22] - The event served as a new model for enriching the cultural tourism market during the holiday season, effectively promoting the integration of culture and tourism [3][20] Event Highlights - The event, themed "Inheritors of Southern and Northern Intangible Cultural Heritage Gather in Ice City, Enjoy Cultural Tourism Feast in October," combined various activities including viewing, entertainment, shopping, and food experiences [3][20] - Non-heritage inheritors showcased their skills and unique culinary offerings, attracting significant attention from visitors both online and offline [3][13] - The food area featured popular dishes such as Tianjin steamed buns and Hebei donkey meat buns, leading to long queues and rapid sales [5][20] Cultural Exchange and Interaction - The event included a crafts exhibition where visitors could appreciate various traditional crafts, such as Henan jade carving and Fujian Jian ware [7][20] - Notable inheritors, such as Li Na from Hebei, showcased their works, including paper-cutting Hanfu, which gained international recognition [9][20] - The event featured dynamic performances, including drone shows and traditional fire flower displays, creating a vibrant atmosphere [13][15] Economic Impact and Future Prospects - The event recorded a peak daily visitor count of over 50,000, generating significant media attention and creating a positive online and offline interaction environment [18][20] - The integration of intangible cultural heritage with modern tourism practices is seen as a new growth point for economic development, enhancing consumer engagement and cultural pride [20][22] - Future initiatives will focus on expanding the connection between intangible cultural heritage and modern life, ensuring effective preservation and innovative development of these cultural assets [22]