长假点亮上海 “体验感”拉满 观高端赛事、赏文博展演、逛国潮古镇 2548.5万人次游客来沪

Core Insights - The Shanghai tourism market experienced a significant boost during the 8-day National Day and Mid-Autumn Festival holiday, with a total of 25.485 million visitors, representing a year-on-year increase of 19.74% [1] - The average hotel occupancy rate reached 63.70%, up by 3.9 percentage points compared to the same period last year, indicating a strong recovery in tourism consumption [1] Group 1: Holiday Consumption and Events - The holiday featured a diverse range of high-energy events, including the 36th Shanghai Tourism Festival, which adopted an innovative "one festival, two seasons" model, driving total tourism consumption to exceed 300 billion yuan [2] - Various cultural and artistic festivals, such as the 12th Revival Art Festival and the Shanghai International Tea Culture Tourism Festival, integrated cultural elements into shopping districts, enhancing the overall consumer experience [2] - High-profile sports events, including the 2025 Shanghai Rolex Masters and the Shanghai International Rowing Open, contributed to a comprehensive consumption model that attracted numerous sports enthusiasts [2] Group 2: Shopping and Cultural Experiences - Major shopping districts hosted engaging activities like the "Most Hongqiao" Carnival and "Love Shopping in Putuo," which maximized consumer participation and experience [3] - Cultural venues and performance spaces became "cultural magnets," offering high-quality exhibitions and immersive performances that attracted large crowds and stimulated related consumption [4] - The Shanghai International Arts Festival and various musical performances catered to diverse audience preferences, enriching the cultural atmosphere during the holiday [5] Group 3: Rural and Nature Tourism - Traditional towns and rural areas emerged as popular destinations, attracting younger visitors with innovative experiences and cultural events [6][7] - Activities in rural parks and nature festivals provided immersive experiences, blending natural ecology with leisure activities, appealing to urban residents seeking a break from city life [7] Group 4: Light and Visual Experiences - Parks across Shanghai welcomed approximately 6.82 million visitors, a 12% increase from the previous year, with various themed activities enhancing the holiday experience [8] - The second Shanghai International Light Festival featured 1,185 events, creating a visually immersive experience that turned locations like the Bund and Yuyuan Garden into popular social media hotspots [9] - Data indicated that from September 29 to October 4, the light festival attracted a cumulative footfall of 3.7143 million, marking a year-on-year growth of 12.33% [9]