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钱花哪了?来看国庆假期来自山东的消费单
Xin Hua Wang·2025-10-09 01:53

Group 1: Holiday Consumption Trends - The "super golden week" during the National Day and Mid-Autumn Festival saw a 6.3% increase in sales for 500 key retail enterprises compared to last year, with a 6.2% rise in product sales and an 11.1% increase in catering revenue [1] - The "green home appliance" consumption trend was prominent during the holiday, with energy-efficient appliances seeing a 19% increase, smart refrigerators up by 20.7%, and smart home products rising by 16.8% [2][3] - Service consumption experienced a small "explosion" during the holiday, with total box office revenue exceeding 1.8 billion yuan and significant growth in tourism orders in Shandong, with an overall increase of 10% [5][6] Group 2: Policy and Market Dynamics - The government allocated 69 billion yuan in special long-term bonds to support consumption, promoting policies like "old for new" exchanges [2] - Night economy activities became a key driver for consumption, with 60% of domestic residents' spending occurring at night, and large shopping malls seeing over 50% of their daily revenue during evening hours [4] - The shift in consumer demand from "availability" to "quality" indicates a growing preference for high-quality products, particularly in the context of "green home appliances" [3][6]