权威发布， 福瑞达颐莲品牌价值评估突破120亿

Core Insights - The Yilian brand, under Furuida Biological Co., has achieved a brand value assessment exceeding 12 billion yuan, establishing itself as a benchmark in the domestic fragrance and cosmetics industry [2][10] - The brand value assessment utilized a model that integrates international best practices with Chinese market characteristics, focusing on three dimensions: brand benchmark revenue, brand strength index, and brand development index [4] - The assessment involved a comprehensive survey of 30 international brands, 15 domestic listed brands, 115 traditional domestic brands, 30 emerging domestic brands, and 10 domestic time-honored brands [4] Brand Performance - Yilian excelled in key indicators such as revenue scale, research and development capabilities, brand cultural strength, and ESG performance, leading to its brand value recognition of 12 billion yuan [4][10] - The brand's principal, Jiang Liangyan, emphasized the importance of balancing short-term sales growth with long-term brand value, advocating for a transition from "traffic brands" to "value brands" [6] Assessment Framework - The brand value assessment framework serves as a "value declaration," encouraging brands to achieve a harmonious ecosystem beyond just sales and visibility [8] - The framework aims to inspire companies to become respected by consumers and the industry, thereby enhancing the visibility and transmission of good brand values [8] Strategic Direction - Yilian's commitment to a "technology + culture" development philosophy focuses on the hyaluronic acid moisturizing and repair sector, reflecting its strategic achievements in global competition [10] - The brand aims to continue driving innovation and leading the Chinese fragrance and cosmetics industry towards higher value dimensions [10]