突然降价，最高便宜近1500元！很多人傻眼：“刚买了没几天……”

Core Viewpoint - DJI is facing consumer backlash due to an announced price drop on multiple products, leading to refund and price protection requests from recent buyers [1][4][12]. Group 1: Price Drop Announcement - DJI has confirmed that several products will see significant price reductions as part of a limited-time promotion for the upcoming Double Eleven shopping festival, with discounts reaching up to 1,478 yuan for certain items [1][12]. - The price cuts include outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums, with specific reductions detailed for each product [1]. Group 2: Consumer Reactions - Many consumers who recently purchased DJI products are seeking refunds or price adjustments, sharing their experiences on social media platforms [4][10]. - Some consumers have successfully negotiated refunds or compensation through authorized stores, while others express frustration over the lack of price protection policies for in-store purchases compared to online channels [10][11]. Group 3: Legal and Market Context - Legal experts indicate that companies have the right to set their pricing strategies without prior notice, and as long as return policies comply with legal standards, they are considered valid [12]. - The competitive landscape for handheld imaging devices is intensifying, with major smartphone manufacturers like OPPO planning to enter the market, potentially impacting DJI's market share [13]. - The market for handheld imaging devices is highly concentrated, with DJI's market share projected to decline from 19.1% in 2023 to 13.2% in 2024, amidst increasing competition from other brands [14].