广发银行多维发力促消费 金融赋能假日经济与城市活力

Core Insights - The article highlights the increased consumer willingness to travel and spend during the extended holiday period of National Day and Mid-Autumn Festival, with Guangfa Bank actively leveraging this trend to boost consumption through innovative financial services [1] Group 1: Consumer Engagement Strategies - Guangfa Bank is offering multiple discounts across key consumption scenarios such as dining, accommodation, transportation, travel, shopping, and entertainment, effectively reducing consumer costs [1] - For outbound travel, Guangfa credit card holders benefit from a waiver of the 1.2% foreign exchange transaction fee and can participate in cashback or gift card promotions in various regions, with cashback rates reaching up to 30% [1] - The bank has introduced exclusive benefits for car owners, including a monthly rebate of up to 100 yuan for fuel and charging, and has piloted a service for redeeming high-speed rail meal takeaways to enhance travel experiences [1] Group 2: Regional Initiatives - Guangfa Bank's branches are activating local consumption potential by integrating cultural elements, such as setting up financial service points in high-traffic tourist areas in Haikou to facilitate payment guidance and promote payment security [2] - The Suzhou branch is focusing on a service model that combines consumer credit, scenario ecology, and technological empowerment, utilizing the "E-second loan" product matrix to support various sectors and offering customized credit solutions for high-quality customer groups [2] - In collaboration with over 20 new energy brands, the Suzhou branch has launched flexible payment options to stimulate green consumption, while also providing a quick credit card application service that allows users to obtain a virtual card in just five minutes [2] Group 3: Long-term Consumer Support - Guangfa Bank is not only addressing the short-term consumption surge during holidays but is also committed to building a sustainable consumption environment by implementing consumer interest subsidy policies and promoting initiatives like "old for new" appliance exchanges and zero down payment car purchases [3] - The bank aims to continue innovating in the consumption sector, linking financial resources with consumer demands to contribute to the new development landscape [3]