Workflow
“流动的中国”彰显澎湃活力
Jin Rong Shi Bao·2025-10-09 02:12

Core Insights - The total inter-regional mobility during the National Day and Mid-Autumn Festival holiday reached a record high of 2.432 billion trips, averaging 304 million trips per day, representing a year-on-year increase of 6.2% [1] Group 1: Transportation and Infrastructure - The introduction of new "three high" routes (highways, high bridges, and high-speed rail) has enhanced travel experiences and increased the frequency of trips within a 300-kilometer radius [2] - Notable new infrastructure projects include the Huanjiang Grand Canyon Bridge, which has become a popular tourist destination, leading to a 178% increase in search interest for the Huanjiang Grand Canyon during the holiday [2][3] - The implementation of free passage for small vehicles on toll roads and various cultural tourism activities have further stimulated domestic tourism consumption [2] Group 2: Travel Trends and Preferences - Popular travel themes during the holiday included red-themed cultural tours, autumn outdoor activities, moon-viewing events, and family-friendly theme park visits [3] - The trend of "segmented travel" has gained popularity, with many travelers opting for staggered trips to save costs, resulting in hotel expenses being reduced by 20% and flight prices dropping by over 30% during specific periods [4] - The "night tourism" economy has seen significant growth, with search interest for night tours increasing by over 200%, highlighting a shift in travel patterns [4] Group 3: Consumer Behavior and Experience - There is a noticeable shift in tourism consumption towards "experience," with travelers seeking to immerse themselves in local cultures rather than just reaching destinations [5][6] - The demand for overseas travel has surged, particularly to nearby countries like Japan and Thailand, with a doubling of bookings for destinations like Iceland and Norway [5][6] - The popularity of Chinese-speaking hosts for accommodations abroad has increased, with bookings for such properties nearly doubling during the holiday [6]