文旅消费“热”力十足 国庆中秋假期里的消费观察

Core Insights - The combination of the National Day and Mid-Autumn Festival has led to a significant increase in domestic tourism and consumption, showcasing the vibrant activity of "moving China" during the 8-day holiday period [1] Group 1: Tourism Trends - Popular tourist destinations during the holiday included Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou, as reported by Meituan Travel [2] - In Chongqing, a unique event called the "Riverside Hot Pot Feast" attracted tourists, combining local cuisine with entertainment, highlighting the city's vibrant atmosphere [3][4] Group 2: New Consumption Drivers - Sports events have emerged as a new engine for consumption, with the Wuhan Tennis Open attracting many fans during the holiday, offering special benefits to enhance their experience [5] - The integration of intangible cultural heritage (ICH) experiences into tourism has gained popularity, with events like the "Xiang Embroidery Carnival" and "Tea Hundred Plays" in Changsha promoting local crafts and traditions [7] Group 3: International Tourism and Spending - The increase in international visitors to China has been notable, with Shanghai remaining a top destination, and a significant rise in flight operations and passenger numbers during the holiday [8] - The introduction of the "Laihua Tong" app by Bank of China aims to enhance the experience for foreign visitors by addressing payment and language barriers, facilitating a smoother travel experience [9]