专访丨中国游客是新加坡旅游经济发展的重要推动力——访新加坡旅游业分析师巴特

Core Insights - Chinese tourists are a significant driving force behind Singapore's tourism economy, with their interests expanding beyond iconic attractions to niche experiences and unique activities [1][2] - The introduction of visa-free travel between China and Singapore has made China the largest source of tourists for Singapore, with approximately 2.3 million Chinese visitors expected in the first eight months of 2025 [1] - The convenience of payment methods such as Alipay and WeChat Pay has enhanced the tourist experience, contributing to repeat visits [1][2] Group 1 - Chinese tourists are not only numerous but also possess strong purchasing power, significantly contributing to spending in hotels, attractions, retail, and airports in Singapore [1] - A survey conducted by Huakai Marketing in the third quarter of this year indicated that Singapore is the most popular outbound travel destination among approximately 15,000 potential Chinese tourists [1] - The expansion of Alipay to over 500 stores under Singapore's largest retail group, including supermarkets and convenience stores, reflects the growing trend of accommodating Chinese tourists [2] Group 2 - The increasing availability of Mandarin services, Chinese menus, and after-sales support is enhancing the overall experience for Chinese tourists [2] - Social media platforms like Xiaohongshu and Douyin are influencing Chinese tourists to explore not only popular attractions but also local culture through independent cafes and nature trails [2] - Tourists are shifting their interests from landmark attractions to niche itineraries, such as hiking in the Southern Ridges and participating in Peranakan cooking classes [2]