游客接待量、旅游总花费双增长——中秋国庆假期北京文旅市场多元供给激发游客出行热情

Core Insights - Beijing's cultural and tourism market shows strong attraction during the Mid-Autumn and National Day holidays, with a total of 25.094 million visitors and a tourism expenditure of 31.65 billion yuan, representing year-on-year growth of 3.6% and 4.7% respectively [1][4] Group 1: Visitor Statistics - The total number of visitors during the holidays reached 25.094 million, with a total tourism expenditure of 31.65 billion yuan, marking a year-on-year increase of 3.6% and 4.7% respectively [1] - On the Mid-Autumn Festival alone, the city received 2.729 million visitors, generating a tourism revenue of 3.52 billion yuan [2] Group 2: Key Attractions and Activities - The top ten tourist attractions included Tiananmen Square, Wangfujing, Olympic Park, and the Summer Palace, among others [1] - Over 4,200 cultural and tourism activities were organized under the theme "Colorful Autumn in Beijing, Celebrating Two Festivals" [1] - The introduction of 10 "Follow the Events to Tour Beijing" routes and various themed activities boosted visitor engagement [3] Group 3: Inbound Tourism Growth - Inbound tourism saw significant growth, with 119,000 international visitors during the holidays, a 48% increase year-on-year, and an expenditure of 1.23 billion yuan, up 54.1% [4] - Sales in duty-free shops exceeded 22 million yuan, more than doubling compared to the previous year [4] Group 4: Performance of Cultural Events - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket sales of about 218 million yuan, a year-on-year increase of approximately 118% [5] - Major events like Zhang Yixing's concert and the Beijing Grand Canal Music Festival saw significant audience turnout and ticket sales growth [5] Group 5: Enhanced Services and Safety Measures - The Beijing Cultural and Tourism Bureau implemented measures to improve tourist services, including optimizing flow and enhancing safety management, with 1,647 personnel deployed for guidance [7] - The average hotel occupancy rate increased by 3.5 percentage points due to improved service quality and the introduction of themed hotels [7]