房地产放缓下的小城“水暖工”：从商品房“转战”农村自建房

Core Insights - The article discusses the challenges faced by the plumbing installation industry in Henan Province, particularly due to the slowdown in the real estate market, prompting businesses to adapt their strategies [3][4][5]. Group 1: Market Conditions - The plumbing installation market experienced a significant downturn starting in 2024, with a noticeable decline in customer numbers due to reduced real estate transactions [4]. - By 2025, the market was described as "cold," with business volume dropping to about half compared to peak times [4][5]. - The shift in focus from urban housing to rural self-built homes has become a necessity for businesses like that of Song Ming, with rural projects now accounting for over half of their business [5]. Group 2: Business Adaptation - To cope with the changing market, companies are transitioning from traditional marketing methods to online strategies, including social media and live streaming [6][8]. - Collaborations with professional teams and leveraging platforms like Douyin (TikTok) have expanded business reach beyond local markets [8]. - The younger generation's purchasing habits are influencing the industry, with a preference for efficiency and direct pricing, leading to a faster transaction process [9][10]. Group 3: Future Trends - The industry is expected to evolve towards full-service providers, moving away from single-service businesses, as consumer preferences shift towards convenience and comprehensive solutions [10]. - Despite challenges, the trend towards integrated service models is seen as an inevitable progression, even in smaller markets [10].