公募基金行业践行中国特色金融文化的三维路径研究：行业引领、公司落地与投资者协同

Core Viewpoint - The public fund industry is at a critical stage of high-quality development, where the implementation of corporate culture is essential to address issues like product homogeneity and short-term performance orientation, aligning with the core tenets of Chinese financial culture [1][2]. Industry Level: Building a Cultural Practice Ecosystem through Self-Discipline - The industry serves as a leader in cultural practice, guided by Chinese financial culture, and should establish standards, foster consensus, and optimize the ecosystem to provide a conducive environment for companies and investors [3][4]. - Industry associations should develop a "Public Fund Industry Cultural Construction Guide" to clarify practice standards and integrate the core values of Chinese financial culture into industry guidelines [4][5]. Company Level: Implementing Corporate Culture through Business Practices - Companies are the core carriers of cultural practice and must integrate Chinese financial culture into governance, business, and personnel behavior, ensuring that principles like "investor priority" and "long-termism" are operationalized [8][9]. - Establishing a leadership structure for cultural construction, with a focus on integrating the Party's leadership into the entire process of corporate culture development [9]. - Companies should embed cultural values into core business practices, such as investment research and product design, to prioritize long-term value and investor interests [10][11]. Investor Level: Rational Participation to Echo Corporate Culture - Investors play a crucial role as the final evaluators of cultural practice, and their rational behavior and awareness of rights are essential for driving deeper cultural construction within the industry and companies [15][16]. - Investors should engage in educational activities tailored to their knowledge and experience levels, focusing on long-term investment principles and risk awareness [16][17]. Conclusion - The cultural practice in the public fund industry is a systematic project involving industry leadership, company implementation, and investor engagement, forming a closed loop that ensures the core values of "Five Musts and Five Must Nots" are deeply rooted in the industry [19][20].