Core Viewpoint - Guangfa Bank is committed to optimizing payment services to enhance convenience for various groups, particularly the elderly and foreign nationals in China, while maintaining a diverse payment environment that includes bank cards, cash, and mobile payments [1][2]. Group 1: Services for the Elderly - Guangfa Bank retains traditional service methods such as paper passbooks and cash acceptance, while establishing "Elderly Zones," "Green Channels," and "Caring Windows" to improve the experience for pension distribution during peak times [1]. - The bank has upgraded its online services with a "Senior Version" of its mobile banking app, featuring larger fonts and simplified processes for high-frequency operations like account inquiries and transfers [1]. - A dedicated customer service hotline, "Silver Hair Channel," has been set up to automatically identify elderly customers, serving 5.5 million people with a satisfaction rate of 99% [1]. Group 2: Services for Foreign Nationals - Guangfa Bank is enhancing cross-border payment services, supporting international card organizations like UnionPay, American Express, Mastercard, and VISA for transactions at key merchants and ATMs [1]. - The mobile banking app and "Discover Exciting" credit card app have been launched in English, covering functions such as account management, cross-border remittances, and exchange rate inquiries [1]. - The bank is also promoting the "Cross-Border Wealth Management Connect" and the integration of domestic and foreign currency settlement accounts to facilitate financial connectivity in the Greater Bay Area [1]. Group 3: Service Enhancements and Community Engagement - Guangfa Bank has launched a social security card that incorporates foreign work permit information, allowing for "one-time application, no face-to-face approval, and full online processing" [2]. - The bank has optimized frontline staff training and created over a hundred service cases tailored to the needs of the elderly, foreign nationals, and new citizens [2]. - Various branches are developing specialized service points, such as a "Pension Financial Service Demonstration Point" in Maoming and a "Morning Rest Station" in Nanchang, to extend convenient services [2]. Group 4: Future Commitment - Guangfa Bank plans to continue focusing on the financial needs of the elderly and foreign nationals, aiming to strengthen and expand its payment services while contributing to high-quality development and high-level opening-up [3].
广发银行：持续优化支付服务 助力构建包容多元支付环境
Xin Hua Wang·2025-10-09 03:32