坦博尔招股书解读：营收增长85%，净利润大增207.9%背后的风险

Core Viewpoint - The outdoor lifestyle and winter sports are increasingly popular in China, leading to the expansion of the professional outdoor apparel market, which has prompted Tanboer Group Co., Ltd. to pursue an IPO in Hong Kong. The prospectus reveals significant growth in revenue and net profit, but also highlights various risk factors that warrant investor attention [1]. Business and Model - Tanboer is a leading professional outdoor apparel brand in China, with a product system divided into three main series: top outdoor, sports outdoor, and urban light outdoor, totaling 687 SKUs by June 30, 2025, covering various activities and urban scenarios [2]. - The company employs an omnichannel sales model, combining offline advantages with online operations. Online revenue is projected to grow significantly, with a 168.5% increase in the first half of 2025 compared to the same period in 2024 [2]. - Tanboer maintains long-term partnerships with leading raw material suppliers and qualified contract manufacturers to ensure product quality, supported by a regional warehousing network and smart logistics centers for efficient delivery [2]. Financial Data - Revenue has shown significant growth, with figures of 732 million, 1.021 billion, 1.302 billion, and 658 million yuan for the years 2022 to the first half of 2025, respectively. The online channel has become a key driver of this growth [3]. - Net profit figures for the same period are 86 million, 139 million, 107 million, and 36 million yuan, indicating fluctuations influenced by market conditions and cost control [4][3]. - Gross margins have remained high, with rates of 50.2%, 56.5%, 54.9%, and 54.2% from 2022 to the first half of 2025, affected by raw material and manufacturing costs [5]. - Net profit margins have shown volatility, with rates of 11.7%, 13.6%, 8.2%, and 5.5% over the same period, reflecting challenges in cost control and profitability [6]. Revenue Composition Changes - The urban light outdoor series has the highest revenue share but is declining from 82.7% in 2022 to 68.2% in the first half of 2025, while the top outdoor series is gradually increasing from 0.4% to 4.6% [7]. - Online revenue share has been increasing, rising from 30.9% in 2022 to 52.7% in the first half of 2025, while offline revenue share has decreased correspondingly [7]. Risk Factors - The professional outdoor apparel industry in China is highly competitive, with the top ten brands holding only 24.3% of the market share by 2024, posing a challenge for Tanboer against both domestic and international competitors [8]. - Rapid changes in consumer preferences regarding styles, functions, and materials may adversely affect the company's business if it fails to adjust its product mix in a timely manner [8]. - The strength and expansion of the "TANBOER" brand are crucial for success, as brand reputation can be damaged by product defects or consumer complaints, impacting sales and financial performance [9]. - Continuous R&D investment is essential for attracting and retaining consumers, but challenges in execution and design consistency may negatively impact operational performance [10]. - The company relies heavily on third-party e-commerce platforms for sales, and the expansion of offline stores may not yield expected profitability, posing operational risks [11].