X splits Verified Organizations into ‘Premium Business’ and ‘Premium Organizations’

Core Insights - X has announced a rebranding of its premium subscription offering for businesses and governments, now divided into two tiers: Premium Business and Premium Organizations [1] Group 1: Premium Business Offering - The Premium Business subscription includes tools designed to help businesses of all sizes scale their operations, with three tiers: Basic, Full Access, and Enterprise [2] - Premium Business aims to enhance company credibility with a gold checkmark and improve visibility through affiliate badges, along with advanced impersonation defense tools and expedited human support [3] - Additional features of Premium Business include hiring tools, real-time brand and industry monitoring, access to SuperGrok, and upcoming priority handles and a marketplace for acquiring high-value handles [4] Group 2: Pricing and Features - The Basic subscription for Premium Business is priced at $200 per month, while the Full Access tier costs $1,000 per month, and the Enterprise tier has custom pricing based on advanced tools and account management [5] - The Premium Organizations plan is set at $1,000 per month, providing services tailored for governments and multilateral organizations [5] - For a limited time, users can receive 100% of their subscription cost back in advertising credits, indicating a strategy to enhance revenue amidst challenges in the advertising business [6]