海南产经新观察：一块冲浪板撬动消费新热点

Core Insights - The article highlights the growth of tourism in Wanning, Hainan, driven by the popularity of surfing and related activities, with a notable increase in visitor numbers and spending [1][5]. Group 1: Tourism Growth - In the first eight months of 2025, Wanning received a total of 6.67 million tourists, a year-on-year increase of 4.75%, and achieved a total tourism expenditure of 6.34 billion yuan, up 8.35% [1]. - By 2024, Wanning is projected to welcome 9.03 million tourists, reflecting a 7.42% increase, with total tourism revenue reaching 8.23 billion yuan, a growth of 14.55% [5]. Group 2: Development Strategy - Wanning has adopted a "cultural, sports, tourism, and commerce" integration strategy, focusing on the development of surfing, coffee, and overseas Chinese culture as key attractions [4]. - The city has implemented a differentiated development strategy with "one bay, one product," targeting specific sports tourism activities at different locations, such as surfing at Riyue Bay and diving at Shimei Bay [4]. Group 3: Event-Driven Tourism - Wanning launched its first "Sports Tourism Leisure Season" in 2025, planning over 40 sports events throughout the year to create a vibrant sports tourism atmosphere [5]. - The city is leveraging event-driven tourism, with high-profile sports events attracting visitors and converting event attendance into tourism spending, exemplified by the Wanning Marathon, which generated significant economic impact [9]. Group 4: Infrastructure and Innovation - Wanning is enhancing its infrastructure to support tourism growth, including the construction of the Riyue Bay interchange and the upcoming "Riyue Surfing Station," which will feature an artificial surfing pool [9][10]. - The integration of various elements such as surfing, food, and culture is creating a comprehensive consumer experience, promoting a "sea, land, and air" tourism model [6].