高德：国庆中秋8天长假为线下餐饮店带来超1亿客流

Core Insights - The report from Gaode on October 9 highlights a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holidays, with Gaode app's active user count reaching a historical high of 360 million on October 1 [1][2] - The report indicates a shift in travel preferences, with younger individuals opting for less popular destinations, reflecting a trend towards cost-effective travel experiences [1] Group 1: User Engagement and Traffic - Gaode's active user count on October 1 surpassed 360 million, marking a record high [2] - During the 8-day holiday, Gaode directed over 100 million customers to offline dining establishments, with a 300% increase in traffic for Gaode's "Yanhua Xiaodian" on October 1 [1] - The average spending per person at the top 100 restaurants listed on Gaode was 83 yuan [1] Group 2: Travel Trends and Preferences - The report notes a segmentation in travel demand, with first and second-tier cities being the preferred destinations, which accelerates overall potential [1] - The top five cities for nightlife activity during the holiday were Nanchang, Nanning, Changsha, Haikou, and Luoyang, with specific preferences for activities such as visiting scenic spots and enjoying local cuisine [1] - There is a growing trend of "reverse travel" among young people, who are increasingly choosing to visit county-level destinations that offer cultural heritage and natural scenery at lower consumption levels [1] Group 3: Infrastructure and Technology - Gaode's navigation system recorded over 9 billion kilometers of total navigation distance on October 1, utilizing China's self-developed Beidou system nearly 1 trillion times for positioning [2] - The number of public charging stations in China has reached over 300,000, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [2] - The average navigation distance for new energy vehicles and fuel vehicles has become comparable, with a 640% increase in instances of new energy vehicles traveling over 1,000 kilometers [2]