祥源文旅国庆夜游产品高光出圈 创新体验引领消费热潮

Core Insights - During the National Day and Mid-Autumn Festival holiday, Xiangyuan Cultural Tourism Co., Ltd. achieved significant market and reputation growth through its immersive night tour product matrix, becoming a highlight in holiday cultural tourism consumption [1] - The company reported that in the first seven days of the holiday, its scenic spots received a total of 1.6553 million visitors and generated revenue of 98.3977 million yuan, representing year-on-year increases of 17.96% and 20% respectively [1] Summary by Category - Visitor Statistics - Total visitors during the holiday: 1.6553 million [1] - Total revenue generated: 98.3977 million yuan [1] - Year-on-year growth in visitors: 17.96% [1] - Year-on-year growth in revenue: 20% [1] - Innovative Night Tour Experiences - Zhangjiajie Huanglong Cave utilized sound, light, and electricity technology to create a moon-viewing scene, combined with an international red carpet show and NPC interactions [1] - Danxia Mountain's "Wangu Danxia" light and shadow show was praised by CCTV-1 as a "new immersive tourism experience" [1] - Phoenix Ancient Town's "Xiangjian・Tuojiang" immersive art boat tour and "Cui Cui takes you to tour the ancient city" project received recognition from CCTV Finance Channel for "activating new consumption in cultural tourism" [1] - Dayaoshan Panwangjie "Autumn Hunt" themed cultural feast was a hit in its first year of operation, receiving positive feedback from Xinhua News Agency [1] - Fuyang Ecological Park created a stunning night visual spectacle with "Phoenix and Phoenix" drone cold flame fireworks and intangible cultural heritage blacksmith flower performances [1]