E-Soul(SH:603258) Mei Ri Jing Ji Xin Wen·2025-10-09 06:16Core Viewpoint - The recent share reduction by the chairman of Dianhun Network has raised concerns about the company's future performance amidst declining financial results [1][2]. Group 1: Share Reduction - Chairman Hu Jianping reduced his holdings by 4.8692 million shares, representing 2.00% of the total shares, with a total value of approximately 101 million yuan [1]. - Other executives, including a board member and the financial director, also planned to reduce their shares, which has attracted significant market attention [1]. Group 2: Financial Performance - Dianhun Network has faced declining performance, with revenue and net profit attributable to shareholders decreasing for four consecutive years from 2021 to 2024 [2]. - In the first half of 2025, the company reported revenue of 194 million yuan, a year-on-year decrease of 28.69%, and a net profit of -9.9381 million yuan, marking a 115.75% decline [2]. - The decline in revenue from older games and underperformance of new game promotions contributed to the company's first-ever mid-year loss since its listing [2]. Group 3: Strategic Recommendations - The company needs to enhance internal management, optimize operational efficiency, and reduce costs to improve profitability [3]. - There is a need for increased market expansion efforts and innovation in products and services to attract more users and increase market share [3]. - Strengthening research and development, improving product quality, and optimizing capital structure are essential for maintaining competitiveness and stabilizing stock performance [3].