Core Insights - The recent "Double Festival" holiday in China saw unprecedented enthusiasm for travel, with an estimated 2.432 billion trips taken from October 1 to 8, marking a historical high for this period [1] Group 1: Travel Trends - The opening of new transportation lines has significantly improved inter-provincial travel efficiency and created multiple regional "golden tourism belts," injecting new momentum into holiday travel [2] - Major transportation projects opened in September include the Jiunmian Expressway, Xiangjing High-speed Railway, and Huajiang Canyon Bridge, which has become a popular tourist destination due to its unique features and innovative tourism offerings [2][4] Group 2: Tourist Preferences - There is a growing trend among tourists to seek less crowded destinations, with many preferring the authentic local experiences found in smaller cities [5][6] - Non-first-tier cities are leveraging their core attractions to create diverse and engaging tourism experiences, leading to a rise in interest in "small city hot spots" [6] Group 3: Evolving Travel Experiences - Traditional sightseeing is being replaced by immersive experiences, with activities such as island cycling, intangible cultural heritage experiences, and night-themed performances gaining popularity [7] - Long-distance travel has become a notable trend, with cities like Beijing, Chengdu, and Shanghai ranking among the top domestic travel destinations, while orders for travel to remote areas like Urumqi and Lhasa have seen significant increases [7] Group 4: Emerging Destinations - New and unexpected tourist destinations have gained popularity, with places like Jingdezhen seeing a 60% increase in travel orders due to viral marketing, and Luzhou's music festival boosting local tourism by 45% [9] - The shift in consumer demand towards experiential travel reflects the maturation and high-quality development of the Chinese tourism market [9]
（经济观察）中国“双节”民众出行热情空前高涨 假日经济显活力
Zhong Guo Xin Wen Wang·2025-10-09 06:32