NBA中国与阿里云宣布达成多年合作 重塑球迷互动体验

Core Insights - NBA China and Alibaba Cloud have announced a multi-year partnership, with Alibaba Cloud becoming the official cloud computing and AI partner for NBA China, aimed at enhancing the viewing and interactive experience for Chinese NBA fans [1][2] - The partnership was announced by Alibaba Group Chairman Joe Tsai and NBA Vice President and COO Mark Tatum ahead of the 2025 NBA China Games [1] - The collaboration will leverage Alibaba's Tongyi Qianwen large model and cloud infrastructure to create engaging content for NBA App users, including real-time highlights and player analysis [1][2] Group 1 - The partnership will utilize Alibaba Cloud's AI and cloud computing services to support various digital fan engagement initiatives [1][2] - NBA China will implement Alibaba Cloud's infrastructure to host its digital platforms, including the NBA App and official website [2] - The 2023 NBA China Games will showcase advanced AI technologies introduced by Alibaba Cloud, providing fans with personalized experiences [2] Group 2 - Alibaba Cloud will debut its 360-degree real-time replay technology, enhancing the presentation of key game moments with high-quality visuals [2] - Fans will have the opportunity to engage with interactive features powered by the Tongyi Qianwen model, including creating personalized NBA-themed avatars [2] - Alibaba's consumer-facing AI applications, Quark and Tongyi App, will also serve as official market partners for NBA China, facilitating fan interaction [2]