新网银行成为数字文旅金融创新联合实验室首批成员单位

Group 1 - The conference titled "The First Digital Cultural Tourism Financial Innovation Ecological Development Closed-Door Seminar" was held in Beijing, focusing on the integration of digital finance and the cultural tourism industry [1][3] - The event featured representatives from various financial institutions, cultural tourism enterprises, and academic organizations, discussing innovative paths for deepening the integration of digital finance and cultural tourism [1][3] - A Digital Cultural Tourism Financial Innovation Joint Laboratory was established during the event, with Xinwang Bank becoming one of the first member units [1][6] Group 2 - Yang Hong, Deputy Director of the Credit Market Department of the People's Bank of China, emphasized policy measures supporting the high-quality development of the cultural tourism industry through digital finance [3] - Chen Jiachun, Vice Chairman of the China Internet Association, shared insights on the cutting-edge trends of technology integration with cultural tourism [3] - Du Haijiang, President of the China Architectural Culture Research Association, discussed the practical paths of digital innovation from the perspective of cultural heritage [3] Group 3 - Xinwang Bank creatively integrates the ancient Bashu civilization with modern financial concepts, establishing a unique brand communication approach [8] - The bank is rooted in Chengdu, a city rich in cultural resources, which provides continuous nourishment for its initiatives [8] - The "Guofeng Private School" short video series combines intangible cultural heritage, ancient poetry, traditional costumes, and historical figures, attracting significant audience attention [8]