Core Insights - Etersource brand launches official collectible cards for Jay Chou's "Carnival" world tour, marking a milestone in his 25-year music career [1][2] - The collectible card series is a strategic move by Superstar Legend to enter the card market and enhance its IP operation strategy [2] Group 1: Product Launch - The collectible card series will be available for pre-sale during the final concert in Shanghai, with a total of 118,000 boxes priced at 350 yuan each, containing 50 cards [1] - Each box will include 6 to 7 special cards and a chance to win a signed card from Jay Chou, emphasizing the emotional value of the cards [1] Group 2: Market Potential - The collectible card market in China is projected to reach 27.66 billion yuan by 2025, with a consumer base of approximately 3.587 million for star cards [2] - The entry into the card market is seen as a way for the company to leverage Jay Chou's popularity to enhance the long-term value of its IP [2] Group 3: Strategic Development - The "Zhou Classmate" IP has generated over 1 billion yuan in sales through diverse licensing and innovative models since its launch in 2019 [2] - The growing influence of Generation Z in the collectible market is expected to drive the expansion of entertainment derivative products [2]
周杰伦“嘉年华”演唱会CARNIVAL系列收藏卡面市 巨星传奇任全球总代理