Group 1 - The "Double Festival" during the Mid-Autumn and National Day in 2025 creates an eight-day "super golden week," significantly boosting consumer potential driven by "holiday economy" and travel trends [2] - The new tea brand Cha Baidao reported a staggering sales increase of nearly 2800% in its scenic area stores [2] - The theme of "autumn appreciation" has become a key focus during this year's National Day holiday, with popular scenic spots like West Lake in Hangzhou and Guihu Park in Chengdu attracting many visitors [2] Group 2 - The "autumn appreciation economy" has directly driven sales performance for Cha Baidao's scenic area stores and autumn new products, with sales increases exceeding 600% in cities like Nanjing and Guilin [4] - Cha Baidao launched the "Golden Osmanthus Guanyin" series, featuring a blend of three tea bases with real osmanthus and seasonal ingredients, which aligns with the autumn theme [4] - During the National Day period, nearly 1.3 million cups of the "Golden Osmanthus Guanyin" series were sold, showcasing the strong market demand for seasonal products [4]
新茶饮秋味浓,茶百道“金桂观音”新品国庆热销近130万杯
Nan Fang Du Shi Bao·2025-10-09 07:01