Generali's Alleanza and Banca Generali units ink 'insurbanking' deal

Core Insights - Italy's largest insurer Generali will begin offering banking products to its 1.9 million clients from its Alleanza Assicurazioni unit through its private banking division, Banca Generali [1] Company Summary - Generali is expanding its service offerings by integrating banking products into its insurance client base [1] - The initiative targets the 1.9 million clients of Alleanza Assicurazioni, indicating a strategic move to enhance customer engagement and cross-selling opportunities [1] Industry Summary - The move reflects a growing trend in the insurance industry to diversify services and provide comprehensive financial solutions to clients [1] - By leveraging its private banking arm, Generali aims to strengthen its competitive position in the financial services market [1]