Workflow
韶关双节消费“热”力十足,8天吸金11.5亿元!
Nan Fang Du Shi Bao·2025-10-09 07:37

Core Insights - The combined 8-day holiday for National Day and Mid-Autumn Festival in 2025 saw over 1.6 million visitors in key consumption areas of Shaoguan, with total holiday spending expected to reach 1.15 billion yuan [1][2] - The Shaoguan Municipal Bureau of Commerce implemented multiple measures to stimulate domestic demand, resulting in a significant boost in retail, dining, automotive, and home appliance sectors [1][2] Group 1: Consumption Initiatives - The "Enjoy Services, Gather Shaoguan" autumn service consumption season was launched to activate consumer spending, featuring cross-industry collaborations and promotional activities [2] - A special "Gather Delicious Food" coupon campaign was introduced, allowing consumers to easily claim discounts through designated online platforms, enhancing the integration of shopping and dining [2] - Over 70 promotional events were organized across various sectors, utilizing strategies like discounts and group purchases to effectively reach different consumer demographics [2] Group 2: Consumer Behavior Trends - Dining emerged as a key focus during the holidays, with a reported over 10% year-on-year increase in consumption at dining establishments within major complexes [8] - The automotive sector experienced a surge, with daily visitor numbers to 4S stores more than doubling compared to regular days, and sales orders increasing by approximately 5% [8] - Major appliance retailers also ramped up promotions, leading to a significant uptick in sales for popular categories like refrigerators and televisions [8] Group 3: Safety and Supply Assurance - The Bureau ensured a stable consumption environment by enhancing supply channels and coordinating with major supermarkets to meet holiday demand, resulting in sales increases of over 38% for certain retailers [9] - Safety inspections were conducted in commercial complexes and dining venues to address potential hazards, ensuring a secure shopping experience for consumers [9]