年轻人热衷“情绪旅游” 激活假日经济

Core Insights - The rise of "emotional tourism" during the National Day and Mid-Autumn Festival holidays reflects a shift in young people's travel preferences towards experiences that prioritize emotional value and local culture [1][2][3] Group 1: Emotional Tourism Trends - Young travelers are increasingly seeking experiences that allow them to immerse themselves in local culture, such as tasting local delicacies and engaging with local residents [1] - The concept of "emotional tourism" emphasizes comfort, relaxation, and self-worth, leading travelers to prefer less crowded destinations and unique experiences over traditional sightseeing [1][2] - The popularity of themed travel routes, such as "48-hour treasure village exploration" and "slow travel ceiling," caters to the diverse emotional needs of tourists [1] Group 2: Market Impact and Data - The demand for "emotional tourism" has significantly boosted local tourism markets, as evidenced by a nearly 70% increase in orders for Jingdezhen on Douyin during the first three days of the holiday [2] - Meituan Travel reported over a 30% increase in travel orders during the extended National Day and Mid-Autumn Festival holiday compared to the previous year [2] - The popularity of complex travel products that combine "scene + culture + experience" has surged, with unique offerings like "watching the sunrise from a hotel bed" and "forest villa experiences" gaining traction [2][3]