Core Insights - Ferrari presented its 2030 Strategic Plan, emphasizing continuous innovation, product diversification, and a commitment to sustainability and education [4][5][39]. Group 1: Product Strategy - The company plans to launch an average of four new car models per year from 2026 to 2030, with a product line-up consisting of approximately 40% internal combustion engines (ICE), 40% hybrids, and 20% electric vehicles by 2030 [6][13]. - The introduction of the Ferrari elettrica marks a significant addition to the product range, designed to deliver exceptional driving experiences while maintaining the brand's unique philosophy [14][24]. - The breadth of the model line-up, tailored to various client needs, is a competitive advantage, allowing for a horizontal product diversification strategy while preserving exclusivity [15][22]. Group 2: Client Engagement - Ferrari has seen a 20% increase in active clients, reaching 90,000, with a notable acquisition of approximately 32,300 new clients since 2022 [20]. - The company is enhancing its client experience through the opening of new Tailor Made centers in Tokyo and Los Angeles, as well as flagship stores in London and New York [16][32]. - The brand's dual nature of inclusivity and exclusivity is reflected in its lifestyle offerings, which aim to engage a wide audience, from 180,000 Ferraristi to over 400 million tifosi [30]. Group 3: Sustainability Initiatives - Ferrari has reduced its Scope 1 and 2 greenhouse gas (GHG) emissions by approximately 30% from 2021 to 2024, with a target to achieve at least a 90% reduction by 2030 [33][34]. - The company aims to cut Scope 3 emissions by at least 25% in absolute terms by 2030 compared to 2024, reflecting its commitment to continuous improvement in sustainability [35][36]. - Investments in new materials, such as recycled aluminum, are part of Ferrari's strategy to lower environmental impact and enhance sustainability [28][38]. Group 4: Educational Commitment - The M-TECH Alfredo Ferrari initiative will be established in Maranello as an advanced technical training center, aimed at inspiring the next generation of technicians and engineers [39][40][41]. - This educational project is a collaboration between Ferrari, Fondazione Agnelli, and local government entities, reinforcing the company's commitment to community and innovation [40][41].
FERRARI CAPITAL MARKETS DAY 2030 STRATEGIC PLAN