Nan Fang Du Shi Bao·2025-10-09 08:00Core Insights - The Guangzhou South Avenue Phase II land plot was publicly auctioned on October 9, with China Overseas Land & Investment winning the bid at a total price of 920 million yuan, reflecting a premium rate of 6.98% and a floor price of approximately 15,285 yuan/m² [1] - The land plot is strategically located near major roads and commercial areas, with a total area of 34,177.93 m², including residential, commercial, and service facilities [1] - The floor price of the Phase II plot is significantly lower than the Phase I plot sold three years ago, which was priced at 48,395 yuan/m², indicating a notable change in market conditions [1] Market Analysis - According to industry analyst Xiao Wenxiao from CRIC, the floor price of the Phase II plot aligns with the current market conditions in the Haizhu District, where the average transaction price for new residential properties has decreased from 87,601 yuan/m² in 2022 to 67,414 yuan/m² in the first three quarters of this year, a drop of nearly 20,000 yuan/m² [2] - In the first nine months of this year, Guangzhou has completed 22 residential land transactions, totaling a construction area of 1.1663 million m² and a total transaction value of approximately 21.2 billion yuan, indicating a significant increase in the number of land transactions compared to 15 transactions in the same period last year [2]